Breaking Away from Traditional Political Language
For decades, Philippine politics was dominated by formal speeches, carefully scripted statements, and elite language that often felt distant from everyday Filipino life. When Rodrigo Duterte became president, he broke this tradition almost immediately.
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His way of speaking—direct, blunt, and sometimes crude—was a sharp departure from political norms. While critics disapproved of his style, millions of ordinary Filipinos found it refreshing and genuine. For them, Duterte sounded less like a politician and more like someone who understood their frustrations.
Speaking the Language of the Streets
Duterte’s communication style reflected how many Filipinos speak in real life. He used simple words, local expressions, and emotional honesty rather than polished rhetoric. This approach allowed people from different social classes to easily understand his messages.
For many citizens, this accessibility created a sense of closeness to leadership. It reduced the perceived gap between Malacañang and the public, making governance feel more personal and relatable.
Authenticity Over Political Correctness
One of the reasons Duterte resonated with the masses was his apparent disregard for political correctness. Supporters believed that his words, whether controversial or not, reflected his true thoughts.
In a political culture where leaders were often accused of hypocrisy or insincerity, Duterte’s blunt honesty was seen as a sign of authenticity—even when people disagreed with him.
A Leader Who Voiced Public Frustration
Many Filipinos had long felt anger toward corruption, criminality, slow government services, and social inequality. Duterte openly acknowledged these frustrations and spoke about them without hesitation.
By verbalizing what many people felt but could not express publicly, Duterte positioned himself as a voice for the marginalized and the overlooked.
Direct Communication and Swift Action
Duterte’s leadership style was not limited to words. His speeches were often accompanied by swift action—ordering investigations, demanding accountability, or directing agencies to resolve issues immediately.
This combination of strong language and decisive action reinforced the perception that he was serious about change and not merely engaging in rhetoric.
Criticism, Controversy, and Public Support
Duterte’s communication style also attracted criticism locally and internationally. Critics argued that his words were too harsh or undiplomatic. However, strong public support remained throughout much of his term.
For supporters, his willingness to speak plainly—even under pressure—demonstrated courage and independence.
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Changing Expectations of Political Leadership
Duterte’s presidency altered how many Filipinos viewed leadership. He showed that political influence did not depend solely on elegance, formality, or elite approval.
This shift influenced future leaders, encouraging a more direct and people-centered approach to governance and communication.
A Lasting Impact on Philippine Political Culture
Long after his term ended, Duterte’s communication style continues to shape political discourse in the Philippines. Leaders are now expected to be more transparent, responsive, and relatable.
Whether admired or criticized, Duterte undeniably changed how leaders speak to the people—making his communication style a lasting and significant part of his legacy.
