The Yanson Group of Bus Companies (YGBC), the largest bus company in the Philippines, has introduced a fresh and modern branding that’s now catching attention across the Visayas—LOVE VISAYAS. This new look replaces the classic Ceres Liner paint scheme on selected routes, signaling a new era of public transportation in the region.
A Fresh Identity for Visayas Travelers
Travelers across Negros, Cebu, Iloilo, and nearby provinces have recently spotted the new Love Visayas buses on major highways. The design stands out with:
Bright lime-yellow and white paint
Sleek, futuristic rear design
Vertical LED tail lamps
Modern unit numbering (like 7908 seen in new photos)
The refreshed look gives the Yanson fleet a sharper, cleaner identity—ideal for tourism, travel branding, and a more welcoming image for passengers.
Why the New Branding Matters
The shift from the long-known “Ceres Liner” to “Love Visayas” reflects a broader goal:
✔ Promote Visayan tourism and culture
The new name highlights regional pride and helps market the Visayas as a travel-friendly destination.
✔ Modernize the country’s public transport image
The Philippines is slowly upgrading its transport systems, and Yanson's updated buses help push that forward.
✔ Attract more passengers with a cleaner brand
A fresh look brings curiosity, attention, and more ridership—especially among travelers and tourists.
Built for Comfort and Safety
The Love Visayas buses are not just visually upgraded. Many units come with:
Comfortable seating
Improved air-conditioning
Better ride stability
Larger windows for sightseeing
Cleaner interiors
Passengers have praised the new models for being smoother and quieter, especially on long routes.(ads2)
Routes Where “Love Visayas” Buses Are Seen
While the rollout continues, early sightings include routes around:
Negros Occidental
Negros Oriental
Cebu Province
Iloilo
Bacolod–Dumaguete Corridor
Cebu–Bacolod via Don Salvador
These routes form the backbone of Visayas travel, making it the perfect region to launch the new brand.
Ceres Liner vs Love Visayas: What’s the Difference?
Ceres Liner isn’t gone—it's still part of the fleet.
But Love Visayas appears to be the new sub-brand, focused on:
Upgraded buses
High-demand routes
Regional tourism promotion
Modernized visual identity
Think of it as Ceres Liner with a fresh new face.
Passengers Are Excited
Photos and videos online show commuters taking pictures of the new buses—proof that people love the fresh design. Many say it gives the Visayas a more “international travel vibe.”
