Manila, Philippines — Coca-Cola Europacific Aboitiz Philippines (CCEAP), the official bottler and distributor of Coca-Cola products in the country, has announced the appointment of Ramon Christian “Chris” Pesigan as its new President and Chief Executive Officer, effective January 2026.
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The leadership change marks a new chapter for CCEAP as it continues to strengthen its nationwide operations and reinforce its commitment to sustainable growth, innovation, and customer partnerships.
A Leader Grown From Within
Pesigan is a seasoned executive with over a decade of experience at CCEAP. He joined the company in 2013 and has since held several key leadership roles, including Commercial Go-to-Market Director, General Trade Director, and most recently, Commercial Vice President.
Throughout his career, Pesigan has played a vital role in shaping the company’s commercial strategy, expanding market reach, and ensuring Coca-Cola products remain accessible to millions of Filipino consumers.
Leadership Transition
Pesigan succeeds Gareth McGeown, who served as president and CEO for seven years. McGeown will move into a regional role as Vice President and General Manager for Coca-Cola Europacific Partners’ Australia, Pacific, and Southeast Asia business unit.
Under McGeown’s leadership, CCEAP achieved consistent business growth and built a strong operational foundation that positions the company for long-term success.
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Focus on Sustainable Growth
In his statement, Pesigan expressed gratitude for the trust placed in him and emphasized his commitment to leading the company’s nearly 9,000 employees while creating value for customers, partners, and communities across the Philippines.
Coca-Cola Europacific Aboitiz Philippines is jointly owned by Coca-Cola Europacific Partners and Aboitiz Equity Ventures, reflecting a long-term partnership focused on growth, resilience, and responsible business practices.
As Pesigan assumes his new role, industry observers expect continuity in leadership alongside fresh momentum as CCEAP adapts to evolving consumer preferences and market dynamics.
